Google Ads Certification Course

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A comprehensive Google Ads Certification Course designed to make you job-ready in just 3 months! Gain expertise in key areas such as PPC advertising, keyword research, campaign optimization, bidding strategies, conversion tracking, and more to excel in digital marketing.

Course Highlights

30 Hrs Instructor Led Training

15 Hrs Self-Paced Videos

Projects & Exercises

Certification

Interview Questions

Resume Guidance

Life Time LMS Access

Job Assistance

About Ads Certification Course

Etekkis Academy’s Google Ads Certification Course is designed such that it enables students to understand all the functions of Google Ads comprehensively. This course equips students and professionals with knowledge to systematically create, operate, and optimize Google Ads campaigns. Whether one is a beginner or a marketing professional looking to enhance expertise, this certification course gives you structured lessons in mastering Google’s advertising platform.

Instructive hands-on training, work on real projects, and an experience expert will take away all the ideas as one goes on working in this entire course. And, at the end of it all, one gets the skillful know-how with the help of which they may execute strategies to launch measurable paid advertising that brings them great visibility on online and ROI through return.

Google Ads Certification Course Upcoming Batches & Fees

Curriculum

  • Overview of Google Ads 
  • Importance of Google Ads in digital marketing
  • Understanding the Google Ads interface
  • Setting up a Google Ads account
  • Difference between Organic and Paid Advertising
  • Benefits of Pay-Per-Click (PPC) Advertising
  • Understanding Ad Rankings and Quality Scores
  • Understanding PPC strategies
  • Setting up and managing a PPC campaign
  • Budgeting and bidding strategies
  • Measuring PPC performance
  • Understanding Ad Groups
  • Keyword Research and Selection
  • Using Keyword Match Types
  • Negative Keywords and Their Importance
  • Available Google Ads formats
  • Writing ads creative copies
  • Policies and guidelines by Google Ads
  • How Google Ads bids work
  • Types of Bidding Strategies (Manual vs Auto)
  • CPC vs CPM
  • Why use Ad Extensions
  • Types of Ad Extensions
  • Implementing and optimizing Ad Extensions
  • What is Conversion Tracking?
  • Setting up Google Ads Conversion Tracking
  • Measuring campaign success through conversions
  • Understanding Google Ads reports
  • How to interpret campaign performance data
  • Campaign optimization using analytics
  • What is Google Display Network (GDN)
  • How to make effective display ad campaigns
  • How to target audience in display ads
  • How to understand remarketing strategies
  • Setting and managing remarketing lists
  • How to optimize your remarketing campaign
  • What is YouTube Advertising
  • Creating video ads on YouTube
  • Optimization of video ad performance
  • What is YouTube Advertising
  • Creating video ads on YouTube
  • Optimization of video ad performance
  • Introduction to App Campaigns
  • Setting up and running App Ads
  • Optimizing app installs and engagement
  • Why Mobile Advertising Matters
  • Making mobile-friendly ads
  • Mobile ad optimization techniques
  • Overview of must-know Google Ads tools
  • Working with Google Keyword Planner
  • Introduction to Google Analytics
  • Analyzing competitors’ ad strategies
  • Uncovering competitor’s bidding tactics
  • Tools for competitor analysis

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    Why Google Ads Certification Course with Etekkis?

    World-Class Tutors

    • Learn with certified professionals in the industry for an experience.
    • Get hands on real advertising challenges and how to solve it.
    Hands On Project Based Learning

    • Projects and case studies for practical knowhow.
    • Real time campaign creation & optimization exercises
    Flexible Training Options

    • Beneficial for Fresher and Professionals
    • Online and self-paced training options.
    Google Certification Preparation

    • Mock test and practice question for certification
    • Training to pass Google Ads certification in the very first attempt.
    Career Guidance and Job Support

    • Resume building and interview preparation support.
    • Training on how to get Google Ads-related job positions
    • Job Referrals and Placement Assistance
    Industry Relevant Curriculum

    • Updated curriculum on recent trends and issues in Google Ads.
    • Comprehensive syllabus is curated by industry professionals.
    • Unlimited Learning Opportunities Anytime

    Reviews

    Etekkis Certification

    Etekkis Academy provides Course completion certificate after successful completion of our training and practical based projects.

    Yes, on successful completion of the course, you will receive an industry-reputed Google Ads Certification by eTekkis, signifying your skill in paid advertising.

    Of course! The certification increases your resume and helps you get placed in digital marketing, advertising, and PPC campaign management-related jobs.



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    Career Paths After This Course

    1. PPC (Pay-Per-Click) Specialist – Manage and optimize paid advertising campaigns to improve ROI.
    2. Digital Marketing Analyst – Analyze data and trends to enhance marketing strategies.
    3. Google Ads Expert – Specialize in creating, managing, and optimizing Google Ads campaigns.
    4. SEM Manager- Manage pay per click campaigns and pay per click strategy.
    5. Independent Digital Advertiser- independent working to help businesses grow using paid advertising.
    6. Ecommerce Marketing Manager-Developed targeted ad campaigns to help scale e-commerce sales online.

    FAQs

    Everybody interested in digital advertising, from business owners, students, and marketers.

    No, the course is suitable for beginners as well as experienced professionals looking to upgrade their skills.

    You can access the recording of the missed class through our LMS. We record each training session and upload it after the session to our LMS which can be accessible to the students

    Yes, the course includes hands-on training, live projects, and case studies to ensure real-world experience.

    Absolutely! Mock tests and practice questions are covered in the course to prepare one for the real interviews / exams



    PPC Specialist, SEM Manager, Digital Marketing Analyst, and other similar job opportunities.

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